BitDelta Pro, the multi-asset trading platform of the BitDelta Group, has been announced as the title sponsor of Yas Lions for the 2026 Abu Dhabi T10, the world's only ICC-sanctioned ten-over professional cricket league. The sponsorship, formalized at a signing ceremony at BitDelta's Dubai headquarters, will see the BitDelta Pro logo featured on the Yas Lions jersey throughout the tournament, which runs from 7 to 20 November 2026 at Zayed Cricket Stadium.
This partnership marks the first major sports activation for BitDelta Pro since the group's brand refresh under the new "Trade Beyond" positioning, which emphasizes client experience as the core of its growth strategy across the Middle East, South Asia, Southeast Asia, and Africa. The sponsorship connects two brands that share values of preparation, discipline, and decision-making under pressure.
Yas Lions enter the competition with a seasoned squad, including West Indies all-rounder Jason Holder, England internationals James Vince and David Willey, former Sri Lanka captain Dasun Shanaka, UAE international Haider Ali, West Indies spinner Akeal Hosein, and Netherlands spinner Aryan Dutt, alongside a core of UAE talent. The team is co-owned by former India international Robin Uthappa, who also serves as Team Director and Batting Coach.
Dr. Demetrios Zamboglou, Group CEO of BitDelta, commented, "Cricket and trading share the same qualities, preparation, judgment and composure. Yas Lions are a team that plays with real clarity under pressure, and that matches how we want our clients to experience BitDelta Pro: a platform that supports traders when the moment matters most. We are proud to stand with them this season."
Robin Uthappa added, "Having spent most of my life in cricket, I know what it takes to perform under pressure – and I recognise it when I see it in a brand. BitDelta Pro's ambition and its focus on clarity for the client mirror what we are building with this team. We are proud to welcome them as our Title Sponsor for the 2026 Abu Dhabi T10, and we look forward to a partnership that extends well beyond this tournament."
The partnership will be activated across match days at Zayed Cricket Stadium, as well as through digital content, promotional campaigns, and fan engagement on BitDelta Pro's channels throughout the fourteen-day tournament. This sponsorship is part of BitDelta Pro's broader strategy to increase brand visibility and connect with a global audience.
BitDelta Pro offers trading in stocks, equities, ETFs, indices, CFDs on commodities, cryptocurrencies, foreign exchange, futures, and options through platforms like MetaTrader 5, CQG, Iress Pro, and the BitDelta Terminal. It serves retail and institutional clients across the Middle East, North Africa, Asia, and Africa, operating under the "Trade Beyond" brand promise.
Yas Lions, based in Abu Dhabi, compete in the Abu Dhabi T10 League, cricket's fastest format. The franchise combines international experience with emerging regional talent in an 18-player squad drawn from seven cricket boards. The team aims to deepen cricket's fanbase in Abu Dhabi and beyond by creating a franchise with value for fans, partners, and the wider community.
This article is for informational purposes only and does not constitute financial advice.
