Binance has marked its ninth anniversary by reporting a user base of over 323 million registered individuals across more than 100 countries, as the cryptocurrency exchange sets its sights on expanding into a multi-asset financial platform serving over three billion users worldwide.
The company stated that its current user count represents approximately 43% of the estimated 741 million global cryptocurrency holders. This marks a significant leap from fewer than 6 million crypto owners worldwide when Binance launched in 2017.
The milestone arrives amid growing institutional participation in digital assets, with exchange-traded funds and digital asset trusts now holding more than 12% of the circulating bitcoin supply. Binance also highlighted expanding regulatory frameworks across the G20, the European Union, the Middle East, and Southeast Asia as evidence of digital assets becoming more integrated with traditional finance.
Expansion into Traditional Finance
Over the past year, Binance has broadened its product offerings beyond cryptocurrencies to include stock trading, ETFs, and pre-IPO perpetuals. The company reported that its traditional finance products have generated over $80 billion in monthly trading volume since March 2026.
Its direct stock trading service, launched in June, reached $1 billion in assets under management within 30 days and accumulated more than $3 billion in cumulative trading volume. The bStocks product, which offers tokenized one-to-one US securities that trade around the clock, surpassed $100 million in assets under management within two weeks of launch. Notably, 47% of bStocks trading volume occurs outside regular US market hours.
Binance reported cumulative trading volume of $156.4 trillion across all products, up from $145 trillion at the end of 2025. The exchange added approximately $11.4 trillion in trading volume during the first half of 2026, while institutional users increased 9% over the same period. The platform also expanded its marketplace by adding 11% more cryptocurrencies and 3% more trading pairs during the first half of the year.
Long-Term Growth Strategy
Binance's long-term strategy centers on building what it describes as the world's leading financial super app, combining trading, payments, savings, and access to global markets on a single platform. The company believes blockchain infrastructure can help deliver financial services in markets traditionally underserved by conventional financial institutions.
Commenting on the milestone, Yi He, Co-CEO of Binance, said: "Nine years ago, we set out to increase the freedom of money globally. What we have built is infrastructure that works for everyone. It works whether you are a retail trader in an emerging market or an institutional investor in a financial centre."
Richard Teng, Co-CEO of Binance, added: "As the financial frontier moves toward the intersection of crypto and traditional finance, that trust becomes even more significant. Expanding beyond crypto into stocks, ETFs, and tokenized securities is part of that same commitment. Users deserve access to global markets, and we intend to give it to them."
To celebrate its anniversary, Binance launched its "Built by You" global campaign, featuring up to $4.5 million in rewards and an interactive experience highlighting different parts of the Binance ecosystem. For more on the broader crypto landscape, see our coverage of Trump's Crypto Empire Generated $1.4B in 2025 as Retail Investors Lost Billions and UNI Targets $3.58 Breakout as Robinhood Chain Boosts Uniswap Volume.
This article is for informational purposes only and does not constitute financial advice.
